Klasifikácia: 03.3.3
Salmon, Charles T.

Campaigns for Social "Improvement": An Overview of values, Rationales and Impacts : In Information Campaigns: Balancing Social Values and Social Change. / aut. Salmon, Charles T.; ed. Salmon, Charles T.. - 1. vyd. - Newbury Park - London - New Delhi : Sage Publications, 1989. - pp. 19-53
eng

ISBN 978-0803932197


Poznámka:  prezenčne; xerox
Typ: Kniha - monografia Signatúra: x1042 voľná

Klasifikácia: 04.2
Maarek, Philippe J.

Campaign Communication and Political Marketing . / aut. Maarek, Philippe J.. - 1. vyd. - USA : Wiley-Blackwell, 2011. - 268 s.
eng

ISBN 978-1-4443-3235-3

Anotácia:  Z OBSAHU:
PART I: THE RISE OF MODERN POLITICAL COMMUNICATION
1. Birth and rise of political marketing in the United States
PART II: THE FOUNDATIONS OF MODERN POLITICAL MARKETING
2. Political marketing: a global approach
3. The means of analysis and information
PART IV: POLITICAL MARKETING TOOLS
4. The traditional tools
5. Audiovisual tools
6. Direct marketing methods
7. The growing importance of the Internet
PART IV: THE ACTUAL RUNNING OF ELECTION CAMPAIGNS
8. Structure and organization of the campaign
9. The particularities of local campaigns

Poznámka:  Zakúpené v rámci projektu podporeného Úradom vlády SR (marec 2012)
Typ: Kniha - monografia Signatúra: 5648 voľná

Klasifikácia: 04.2
Sanders, Keith R. - Rogers, Everett M. - Newman, Bruce I. - Perloff, Richard M. - Graber, Doris A. - Lin, Yang - Haynes, Kathleen J. M. - Gronbeck, Bruce E. - Kaid, Lynda Lee - McKinney, Mitchell - Carlin, Diana B. - Gulati, Girish J. - Just, Marion R. - Crigler, Ann N. - Weaver, David - McCombs, Maxwell - Shaw, Donald L. - Bennet, W. Lance - McKay, Amy - Paletz, David L. - Noelle-Neumann, Elisabeth - Petersen, Thoman - Sotirovic, Mira - McLeod, Jack M. - Delli Carpini, Michael X. - Bystrom, Dianne G. - Holtz-Bacha, Christina - Willnat, Lars - Qw, Annette J. - Tadesco, John C.

Handbook of Political Communication Research. / ed. Kaid, Lynda Lee; aut. predslovu Sanders, Keith R., aut. Rogers, Everett M., aut. Newman, Bruce I., aut. Perloff, Richard M., aut. Graber, Doris A., aut. Lin, Yang, aut. Haynes, Kathleen J. M., aut. Gronbeck, Bruce E., aut. Kaid, Lynda Lee, aut. McKinney, Mitchell, aut. Carlin, Diana B., aut. Gulati, Girish J., aut. Just, Marion R., aut. Crigler, Ann N., aut. Weaver, David, aut. McCombs, Maxwell, aut. Shaw, Donald L., aut. Bennet, W. Lance, aut. McKay, Amy, aut. Paletz, David L., aut. Noelle-Neumann, Elisabeth, aut. Petersen, Thoman, aut. Sotirovic, Mira, aut. McLeod, Jack M., aut. Delli Carpini, Michael X., aut. Bystrom, Dianne G., aut. Holtz-Bacha, Christina, aut. Willnat, Lars, aut. Qw, Annette J., aut. Tadesco, John C.. - 1. vyd. - New York - Abingdon : Routledge, 2008. - 542 s.
eng

ISBN 0-8058-3775-2

Anotácia:  CONTENTS
PART I: THEORIES AND APPROACHES TO POLITICAL COMMUNICATION
1. Theoretical Diversity in Political Communication /E.M. Rogers/
2. Political Marketing: Theory, Research, and Applicatins /B.I. Newman, R.M. Perloff/
3. Methodological Developments in Political Communication Research /D.A. Graber/
4. Fragmentation of the Structure of Political Communication Research: Diversification or Isolation? /Y. Lin/
5. Design and Creation of a Controlled Vocabulary for Political Communication /K.J.M. Haynes/
PART II: POLITICAL MESSAGES
6. Rhetoric and Politics /B.E. Gronbeck/
7. Political Advertising /L.L. Kaid/
8. Political Campaign Debates /M.S. McKinney, D.B. Carlin/
PART III. NEWS MEDIA COVERAGE OF POLITICS, POLITICAL ISSUES, AND POLITICAL INSTITUTIONS
9. News Coverage of Political Campaigns /G.J. Gulati, M.R. Just, A.N. Crigler/
10. Agenda-Setting Research: Issues, Attributes, and Influences /D. Weaver, M. McCombs, D.L. Shaw/
11. Gatekeeping and Press-Government Relations: A Multigated Model of News Construction /W.L. Bennett/
12. The Presidency and the Media /A.McKay, D.L. Paletz/
PART IV: POLITICAL COMMUNICATION AND PUBLIC OPINION
13. The Spiral of Silence and the Social Naure of Man /E. Noelle-Neumann, T. Petersen/
14. Knowledge as Understanding: The Information Processing Approach to Political Learning /M. Sotirovic, J.M. McLeod/
15. Mediating Democratic Engagement: The Impact of Communications on Citizen's in Political and Civic Life /M.X. Delli Carpini/
16. Women as Political Communication Sources and Audiences /D.G. Bystrom/
PART V: INTERNATIONAL PERSPECTIVES ON POLITICAL COMMUNICATION
17. Political Communication Research Abroad: Europe /Ch. Holtz-Bacha/
18. Political Communication in Asia: Challenges and Opportunities /L. Willnat, A.J. Aw/
PART VI: NEW TRENDS IN POLITICAL COMMUNICATION CHANNELS AND MESSAGES
19. Changing the Channel: Use of the Internet for Communicating About Politics /J.C. Tedesco/

Poznámka:  Zakúpené v rámci projektu podporeného Úradom vlády SR (marec 2012)
Typ: Kniha - monografia Signatúra: 5649 voľná



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