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| Klasifikácia: 04.2
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| Maarek, Philippe J.
Campaign Communication and Political Marketing . / aut. Maarek, Philippe J.. - 1. vyd. - USA : Wiley-Blackwell, 2011. - 268 s.
eng
ISBN 978-1-4443-3235-3
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| Anotácia: |
Z OBSAHU:
PART I: THE RISE OF MODERN POLITICAL COMMUNICATION
1. Birth and rise of political marketing in the United States
PART II: THE FOUNDATIONS OF MODERN POLITICAL MARKETING
2. Political marketing: a global approach
3. The means of analysis and information
PART IV: POLITICAL MARKETING TOOLS
4. The traditional tools
5. Audiovisual tools
6. Direct marketing methods
7. The growing importance of the Internet
PART IV: THE ACTUAL RUNNING OF ELECTION CAMPAIGNS
8. Structure and organization of the campaign
9. The particularities of local campaigns
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| Poznámka: |
Zakúpené v rámci projektu podporeného Úradom vlády SR (marec 2012)
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| Typ: Kniha - monografia |
Signatúra: 5648 voľná |
