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| Klasifikácia: 04.2
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| Charteris-Black, Jonathan
Politicians and Rhetoric : The Persuasive Power of Metaphor. / aut. Charteris-Black, Jonathan. - 1. vyd. - New York : Palgrave Macmillan, 2005. - 239 s.
eng
ISBN 1-4039-4689-2
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| Anotácia: |
CONTENTS - MAIN CHAPTERS
1. Persuasion, Legitimacy and Leadership
2. Churchill: Metaphor and Heroic Myth
3. Martin Luther King: Messianic Myth
4. Margaret Thatcher and the Myth of Boedicia
5. Clinton and the Rhetoric of Image Restoration
6. Tony Blair and Conviction Rhetoric
7. George W. Bush and the Rhetoric of Moral Accounting
8. Myth, Metaphor and Leadership
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| Poznámka: |
Zakúpené za podpory HBS
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| Typ: Kniha - monografia |
Signatúra: 5736 vožná |
