Klasifikácia: 04.2
Maarek, Philippe J.

Campaign Communication and Political Marketing . / aut. Maarek, Philippe J.. - 1. vyd. - USA : Wiley-Blackwell, 2011. - 268 s.
eng

ISBN 978-1-4443-3235-3

Anotácia:  Z OBSAHU:
PART I: THE RISE OF MODERN POLITICAL COMMUNICATION
1. Birth and rise of political marketing in the United States
PART II: THE FOUNDATIONS OF MODERN POLITICAL MARKETING
2. Political marketing: a global approach
3. The means of analysis and information
PART IV: POLITICAL MARKETING TOOLS
4. The traditional tools
5. Audiovisual tools
6. Direct marketing methods
7. The growing importance of the Internet
PART IV: THE ACTUAL RUNNING OF ELECTION CAMPAIGNS
8. Structure and organization of the campaign
9. The particularities of local campaigns

Poznámka:  Zakúpené v rámci projektu podporeného Úradom vlády SR (marec 2012)
Typ: Kniha - monografia Signatúra: 5648 vožná

Klasifikácia: 09.1.5
Wiesner-Hanks, Merry E.

Gender in History : Global Perspectives. / aut. Wiesner-Hanks, Merry E. . - 2. vyd. - Chichester : Wiley-Blackwell, 2011. - 234 s.
eng

ISBN 978-1-4051-8995-8

Anotácia:  CONTENTS
1 Introduction
Sex and Gender
Gender History and Theory
Structure of the Book
The Origins of Patriarchy
2 The Family
Ancient Egypt and Mesopotamia (4000 BCE-600 BCE)
The Classical Cultures of China, India, and the Mediterranean (600 BCE-500 CE)
Africa, the Americas, and Southeast Asia in the Premodern Era (600 BCE-1600 CE)
Medieval and Early Modern Europe and the Mediterranean (500 BCE-1600 CE)
The Colonial World (1500-1900)
The Industrial and Postindustrial World (1800-2010)
3 Economic Life
Foraging, Horticultural, and Herding Societes (20,000 BCE-1800 CE)
Agricultural Societes (7000 BCE-1800 CE)
Slavery (7000 BCE-1900 CE)
Capitalism and Industrialism (1500-2000)
Corporations, the State, and the Service Economy (1900-2010)
4 Ideas, Ideals, Norms, and Laws
The Nature and Roles of Men and Women
Binaries
Motherhood and Fatherhood
Ideologies, Norms, and Laws Prescribing Gender Inequity
Ideologies of Egalitarianism
5 Religion
Animism, Shamanism, and Paganism (from 40,000 BCE)
Written Religions in the Ancient Near East (from 3000 BCE)
Confucianism and Taoism (from 600 BCE)
Hinduism and Budhism (from 600 BCE)
Christianity (from 30 CE)
Islam (from 600 CE)
6 Political Life
Kin Groups, Tribes, and Vilages (from 10,000 BCE)
Hereditary Aristocracies (from 3000 BCE)
Warfare Citizenship (500 BCE-1800 CE)
Women´s Rights Movements (1800-2010)
Colonialism, Anticolonialism, and Postcolonialism (1500-2010)
7 Education and Culture
Classical and Postclassical Cultures (600 BCE-1450 CE)
The Renaissance (1400-1600)
Democracy, Modernity, and Literacy (1750-2010)
8 Sexuality
Classical Eurasia (600 BCE-600 CE)
The Americas (500 CE-1500 CE)
Third Genders
The Colonial World: Sex and Race (1500-1900)
Modern Sexuality in the West (1750-1950)
The Globalized World (1950-2010)
Poznámka:  s podporou MPSVR 12/2015
Typ: Kniha - monografia Signatúra: 6248 vožná



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